Photo Reports
Overview
Our Trend Reports focus on what’s happening at the retail level of fashion and which direction fashion trends are taking. We are a ‘boots on the ground’ reporting service and our expertise stem from years of experience in the industry assisting fashion companies with creating great product that sells.
Trend report research has three stages.
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First stage
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We start our research for each season at trade shows and designer runway shows that take place 3-4 months before the first deliveries hit the retail stores. We compare our analysis with other professional publications' predictions as to what will be the popular trends going forward. All the while, keeping track of what’s changing in the stores for the present season.
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Second stage
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Once the first deliveries of a new season start to arrive we start our shopping. We are most interested in seeing what trends and clothing actually made it into the stores. A lot of merchandise is presented in the beginning of a season but many styles are dropped before the season actually starts. We observe what trends and themes were chosen by the store buyers as each retailer has their own trend story to tell.
We shop all levels of the retail chain, starting at the top Parisian department stores and designer boutiques, to the contemporary mid range chains and finish at the small mom and pop boutiques in residential areas. All are important from both marketing and design stand points. We believe creative ideas can be found anywhere.
Third stage
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Creation of our photo trend reports is our last stage. Here we go through hundreds of photos and organize them by categories (dresses, denim, tops, accessories, etc) and by trend or even by date. For example one could purchase a report titled ‘First look at Fall’ or wait until the end of the season and purchase ‘Dresses from Spring/Summer 2023’. Each report is given a Title with a brief explanation of what’s inside and is individually priced.
During this third stage we are also going back to the first stage for the next season. Meaning we are attending trade shows again and watching the latest runway shows for the next season. As a fashion professional you know that we are always working multiple seasons at once.